So I had it pointed out to me at an interview yesterday that I should be a Creative Copywriter. Which I find fascinating. Mostly because it’s a really good point. Also because I had no idea what the hell it was. Congrats CMU Art department, I have no idea what a creative copywriter is. Thus it’s a good point that almost NO graphic design students do. We aren’t taught how to write, we just design. That’s why it’s painful that we are forced to write 8-10 page long papers bullshitting up facts and opinions about long-dead artists and the movements they began. On the other side of the fence, writers and those in journalism just know how to do things that belong in a magazine or newspaper. They don’t know anything about branding, web design or any of that stuff. But I was raised in a very literate family, who read to me literally from the day I was brought home from being born. I grew up reading, writing, and being super anal about correct grammar and spelling. My dad is an established author, with now 5 books to his name, as well as a successful online newsletter. I took creative writing both in high school and college, and have always been big on writing. Also, I spent four years in college learning design aesthetics and typography, so I would really like that to count for something, besides the 30 grand I owe the government in loans. I’m technically bred to be a creative copywriter. I know design, I know GOOD design, and I know how to make it. I also know how to sell it. Because if there’s one thing besides designing I know I’m good at, it’s using words to compel, and to impress. I can spend 3 hours bullshitting up a paper that gets great reviews and high grades, and impresses teachers, whereas most of the other design students I know struggle for a week and still can’t write a paper as good as mine. Not bragging, just saying…
So I guess, from this point forward my life’s ambition should be to get a creative copywriting job? We will see, because first I have to find out if it really is what I am meant to do.
Epiphanies can be life changing and illuminating, and also kind of a confusing pain in the ass. Nuff said.